Not every real estate journey starts with a license and a lead. Some begin with a winding path of self-discovery, a willingness to learn, and a quiet determination to build something meaningful. For Sara Berry, success in real estate wasn’t about checking boxes—it was about showing up, building confidence over time, and staying true to who she is.
Today, Sara is one of the most recognizable faces on Lockstep Realty’s team—known for her creative social media presence, her natural ability to connect, and the thoughtful way she helps clients navigate the buying and selling process. But the road to this moment? It wasn’t always smooth. And that’s exactly what makes her story so powerful.
From Design School to Real Estate—And Everything In Between
Before Sara was helping clients close deals, she was a design student at Purdue, unsure of what was next.
“I studied Interior Design at Purdue, so I’ve always had a thing for homes—but real estate wasn’t even on my radar,” she says. “After college, I bounced around a few jobs feeling pretty lost, until a friend suggested we get our licenses together.”
Sara didn’t dive in headfirst. Instead, she took a detour that would become foundational to her future success.
“I started as an admin at a brokerage. Looking back, that was the best thing I could’ve done. I learned the paperwork, how the business actually works, and most importantly, I had to talk to agents and get out of my shell.”
The behind-the-scenes experience gave her insight and confidence before she ever wrote her first offer.
“It wasn’t a straight shot to becoming a full-time agent, but it gave me the foundation I needed. So by the time I went all in, I knew what I was doing—and how to truly take care of my clients.”
Owning Her Voice: How Social Media Became a Game-Changer
Today, Sara is known across the team (and her sphere) for her approachable and authentic social media content. But like most things in her journey, it didn’t start with a plan—it started with a need.
“Honestly, it started because I had no business, a lot of free time, and social media was free,” she explains. “I didn’t have a marketing degree, but I’ve always loved design and visuals—and I’ve spent plenty of time scrolling like everyone else.”
Instead of mimicking what other agents were doing, she carved out her own lane.
“I just started sharing what felt natural to me: my personality, my take on real estate, and things I’d want to know if I were a buyer or seller. Over time, that turned into a real voice and style that people connected with. It’s been a game-changer for my business and such a fun creative outlet.”
Sara’s content doesn’t just build awareness—it builds trust. Her followers see the person behind the profession. And that’s exactly what makes her relatable.
The Moment She Knew She Belonged
Real estate is a high-stakes business. The deals are emotional. The hours are long. The pressure is real. But for Sara, even in the hardest moments, she never felt like she was in the wrong place.
“I realized I was in the right place when I noticed I never dreaded going to work,” she says. “I’ve had jobs where the drive in felt heavy—like, why am I doing this again? But with real estate, even on the tough days—nervous about a conversation, stressed about a deal—I’ve never once thought it wasn’t worth it.”
That clarity didn’t come from closing easy deals—it came from pushing through hard ones.
“Helping someone buy or sell a home is a big deal, and being part of that moment is exciting and fulfilling. It’s also taught me a lot about resilience—just because a transaction is hard doesn’t mean the career is wrong. It means I care.”
Why Lockstep Made All the Difference
For Sara, the turning point in her confidence wasn’t just about practice—it was about people. Finding the right team changed everything.
“Lockstep has played a huge role in helping me become the person—and the professional—I always hoped I could be,” she says. “The leadership here gave me the tools to feel confident, the space to use my voice, and the opportunity to bring my creativity to the table in ways that actually help the team.”
Before joining Lockstep, Sara says she often felt misplaced professionally—working hard, but feeling unfulfilled.
“Before this, I felt a lot of career confusion. I worked hard, but nothing felt quite right. Since joining Lockstep, I’ve never felt more at home in my work. It confirmed that I’m not only meant to be a realtor—but I’m meant to be in this room, with this team. I’m so thankful the winding road led me here.”
Advice to Day-One Sara—And Anyone Just Getting Started
With a few years of experience, perspective, and success under her belt, Sara has advice for her younger self—and every new agent out there trying to find their footing.
“I’d tell day one Sara: you’re not shy or unqualified—you’re just in the wrong room,” she says. “You don’t need to have all the answers. No one expects perfection, and trying to appear polished 24/7 will only hold you back.”
Like many new agents, Sara admits she spent too much time early on trying to “sound professional” instead of being present.
“I spent so much energy worrying about how I came across, trying to sound ‘professional,’ that I wasn’t fully tuned into my clients or asking the right questions. That changed when I found the right environment. Lockstep gave me the tools and confidence to trust myself—and now, I get to focus on what matters most: showing up fully for my clients and helping them reach their goals.”
What You Don’t See on Instagram
Sara’s social media makes her job look effortless—but behind every polished post is real work, long hours, and intentional systems.
“There’s a lot people don’t see,” she says. “Content creation is just one piece. Behind the scenes, I’m managing client calls, inspection timelines, vendor coordination, and negotiation details. Social media builds trust—but trust is kept through follow-through.”
Sara balances creativity with clarity—and she’s built backend systems that allow her to do both.
From Learner to Leader
Today, Sara is more than an agent—she’s a resource for others. Whether it’s sharing Canva tips with teammates or encouraging new agents to try Reels for the first time, she’s become a quiet mentor on the Lockstep team.
“I love when someone asks me about my process,” she says. “Because I was in their shoes not long ago. And I know how overwhelming it can be to figure it out alone.”
She doesn’t just lead with advice—she leads by example.
How Lockstep Realty Helps Agents Build Real Success
Sara’s journey is one of natural talent, steady growth, and a team that knew how to nurture both. At Lockstep Realty, brokered by eXp Realty, that’s exactly what we aim to do—create space for agents to thrive without sacrificing who they are.
How we support agents like Sara:
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Personalized coaching and accountability at every stage
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Brand support that empowers individuality and creativity
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Collaboration over competition, always
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Systems that scale, so agents can focus on people, not paperwork
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Mentorship from leaders who are still in the game
Sara’s story is what happens when the right person meets the right platform—and goes all in.
FAQs – Real Estate Success Story
How did Sara Berry get started in real estate?
She studied design, started as an admin to learn the business, and slowly transitioned into sales after building confidence and industry knowledge.
What makes her social media strategy effective?
Sara leads with authenticity, design savvy, and a personal voice. Her content educates and engages without feeling forced.
How does Lockstep support agent growth?
Through personalized training, community culture, and flexible systems. Agents are encouraged to bring their full selves to the work.
What advice does Sara have for new agents?
Focus on learning, not perfection. Be real. Surround yourself with people who believe in your potential and make space for you to grow.
How does she stay consistent without burning out?
By balancing creativity with client service, setting boundaries, and using proven systems behind the scenes to stay organized and efficient.
Final Thoughts – Growth, On Her Terms
Sara Berry’s story is a reminder that real success isn’t about having it all figured out from day one—it’s about learning, growing, and showing up. Her confidence wasn’t handed to her. It was built through small wins, supportive leadership, and trusting herself when it mattered most.
For any agent wondering if they belong in this industry, Sara’s journey offers a powerful answer: Yes. But only if you’re willing to be yourself, stay the course, and never stop improving.
