What Does a Real Estate Agent Do Daily?
A real estate agent’s daily schedule is anything but routine. Each day involves a mix of client meetings, property showings, marketing efforts, and transaction management. Successful agents must stay organized, proactive, and adaptable to keep their business running smoothly.
For those considering a career in real estate, understanding what a real estate agent does daily can help set realistic expectations. Whether working with buyers, sellers, or managing personal branding, agents must balance multiple tasks while maintaining excellent customer service.
At eXp Realty, agents have access to top-tier training, technology, and a cloud-based brokerage model that allows them to work efficiently from anywhere.
A Typical Day in the Life of a Real Estate Agent
7:30 AM – Morning Routine & Business Planning
- Review emails, messages, and any urgent client requests.
- Check the Multiple Listing Service (MLS) for new listings, price changes, and market trends.
- Plan the day’s schedule, prioritizing client meetings, follow-ups, and property showings.
- Join an eXp Realty virtual training session to stay updated on industry trends and best practices.
Starting the day with clear objectives ensures agents remain productive and focused on high-priority tasks.
9:00 AM – Lead Generation & Follow-Ups
- Make prospecting calls to past clients, new leads, and referral contacts.
- Follow up on buyer and seller inquiries from website forms, social media, and open houses.
- Engage with potential clients through email campaigns, social media messages, and personal follow-ups.
- Participate in an eXp Realty mastermind session to exchange strategies with top-producing agents.
Consistent lead generation is crucial for growing a real estate business. Following up with warm leads helps maintain relationships and convert prospects into active clients.
11:00 AM – Client Meetings & Property Showings
- Conduct buyer consultations to discuss needs, budget, and financing options.
- Schedule and attend property showings with clients.
- Meet with sellers to discuss listing strategies, home preparation, and pricing.
- Utilize eXp Realty’s virtual tour technology to conduct digital property walkthroughs for remote buyers.
Meeting with clients and showing properties is one of the most exciting aspects of real estate. Strong communication skills and market knowledge help agents guide clients through the buying and selling process.
1:00 PM – Lunch & Networking
- Meet with local lenders, home inspectors, or other real estate professionals to build referral partnerships.
- Attend networking events or eXp Realty’s online collaboration meetings.
- Post market updates, real estate tips, or success stories on social media.
A strong network is essential in real estate. Partnering with industry professionals helps agents provide better services to clients while generating more referrals.
2:30 PM – Negotiations & Transaction Management
- Draft and submit offers for buyers, ensuring terms are competitive in multiple-offer situations.
- Negotiate price adjustments, contingencies, and closing timelines with listing agents.
- Coordinate home inspections, appraisals, and contract deadlines.
- Utilize eXp Realty’s paperless transaction system to track deal progress and manage documents securely.
Managing transactions requires attention to detail and excellent negotiation skills. Ensuring all paperwork and deadlines are met keeps transactions moving smoothly.
4:00 PM – Marketing & Personal Branding
- Update property listings with professional photos, descriptions, and virtual tours.
- Create and post social media content highlighting recent closings, new listings, and real estate tips.
- Plan and schedule email newsletters to stay in touch with past and potential clients.
- Optimize online presence by responding to reviews, updating Google My Business, and managing a real estate website.
A strong personal brand helps agents stand out in a competitive market. eXp Realty provides agents with automated marketing tools to streamline branding efforts.
6:00 PM – Evening Showings & Client Follow-Ups
- Host open houses or private showings for buyers with busy daytime schedules.
- Check in with active clients, providing updates on market trends and transaction progress.
- Review pending contracts and address any outstanding concerns with lenders, attorneys, or title companies.
Many buyers prefer to view homes in the evening after work, making flexibility an important part of an agent’s schedule.
How eXp Realty Supports Agents in Their Daily Business
Training & Professional Development
- Access to 80+ hours of live training weekly through eXp University.
- Coaching from top-producing agents and industry leaders.
- Virtual collaboration and networking with agents across the country.
Technology & Lead Generation Tools
- eXp provides agents with kvCORE, an advanced CRM system for managing leads and follow-ups.
- Virtual workspaces allow agents to handle transactions, meetings, and training from anywhere.
- Exclusive marketing tools help agents promote listings and grow their brand effectively.
Multiple Income Streams
- Earn through traditional commissions, revenue-sharing, and stock ownership.
- eXp Realty offers an innovative financial model that rewards agents beyond just sales.
How Lockstep Realty Helps Agents Build a Thriving Business
- Personalized coaching and mentorship from experienced eXp Realty professionals.
- Support with lead generation, marketing, and business development.
- A collaborative team environment that fosters long-term career success.
Agents who align with a strong brokerage like eXp Realty and Lockstep Realty benefit from industry-leading resources and support systems.
Frequently Asked Questions (FAQs)
1. What does a real estate agent do daily?
Real estate agents handle client meetings, property showings, contract negotiations, marketing efforts, and lead generation.
2. How many hours do real estate agents work per week?
Most agents work 40-50 hours per week, including evenings and weekends.
3. How does eXp Realty support new agents?
eXp Realty provides comprehensive training, a cloud-based workspace, and mentorship programs to help new agents succeed.
4. Can real estate agents work remotely?
Yes. eXp Realty’s cloud-based model allows agents to conduct business virtually from anywhere.
5. How can I start my career as an agent with Lockstep Realty?
We provide step-by-step guidance on licensing, training, and career growth opportunities.
