
Melanie Vogel: Director of Marketing at Lockstep Realty – Building the Engine Behind Growth
As Director of Marketing at Lockstep Realty, I'm focused on building the strategies, systems, and brand that help our company—and our agents—grow. From recruiting and content creation to digital marketing, website strategy, and brand development, my goal is to create a marketing engine that strengthens the Lockstep brand and supports every stage of our growth.
With nearly a decade of marketing experience across corporate, agency, startup, and freelance environments, I bring a strategic, creative, and data-driven approach to everything I do. I graduated from Indiana University with a degree in Communication Studies and have always loved the intersection of storytelling, strategy, and building meaningful relationships.
Outside of work, you'll usually find me exploring somewhere new with my newlywed husband and our dog, Reese. Whether we're hiking, staying in unique Airbnbs, finding a new coffee shop, or trying an activity we've never done before, we're always looking for our next adventure.
I'm excited to help build more than a brand at Lockstep—I'm helping build a company that agents are proud to be part of and clients are excited to work with.
Favorite local spot
King Jugg Brewing Company is my version of Cheers—a place where everyone knows everyone. It's a welcoming neighborhood brewery that's just as friendly for dogs and kids as it is for great conversations. The food is fantastic, but the atmosphere is what keeps us coming back.
Fav hobby
I love traveling with my husband and our dog, Reese, exploring new cities, discovering hidden gems, and making memories wherever the road takes us.
Pets
Reese is my pride and joy—an 8½-year-old Pooton who definitely runs the household. I like to joke that I work hard so he can live his best life, and every now and then he clocks in as Lockstep's unofficial "Barketing Manager."
Weekend Activity
If we're not traveling, you'll usually find us outside. We love hiking, kayaking, drive-in movies, and checking out dog-friendly breweries, restaurants, and local spots around Indiana.
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